Mrs Reich rallies the troops. Mrs Reich began her career as an entrepreneur, launching a tech startup in 1988, before the term "startup" was a thing. To win the auction, Mrs Reich had to convince DTAC board members that if they wanted to see the business grow again, they needed the coverage. "It was like being dropped down in a firefight," Mrs Reich says. "People sometimes behave differently in front of a broader audience and won't fully speak up," Mrs Reich says.

Source: Bangkok Post December 21, 2018 23:40 UTC